JIC Talks Series 2: "Investment Research Insight"
The JIC Talks Investment Research Insight held by the UP Jakarta Investment Center thoroughly analyzed how to conduct investment promotion research that is effective and on target as the basis for making investment decisions in Foreign Direct Investment and Domestic Direct Investment. This event was held for 2 days and divided into 2 sessions where the first session was held on Tuesday, 27 October 2020 and the second session was held on Monday, 02 November 2020.
Jakarta Investment Centre (JIC) invited 2 speakers, the first speaker is from the School of Business and Management, Bandung Institute of Technology, namely Mrs. Ira Fachira as Assistant Professor of Business Strategy and Marketing Interest Group, and the second speaker is Mr. Rhesa Yogaswara as Chair of the Indonesian Marketing Research Association (PERPI). These two resource persons are experts in the implementation of promotional research from academia and practitioners so that it is expected that both of them can create a synergy that can provide a real picture of the basic theories of marketing research and its application.
Colleagues from the university also participated in this event. It is expected that with input from academia, practitioners, and the government, it can produce an output of investment promotion research development strategies that we can use as literature in preparing an investment research design framework.
The first session topics were related to introductory marketing research, research design and data collection processes, and case studies, while the second session will raise topics related to data processing and analysis, marketing strategy plans, digital platform collaboration, and sharing sessions from the experiences of the two speakers.
It is expected that the implementation of these JIC Talks will improve the participants' ability to understand marketing research and its relation to investment promotion decision making.
The topic of Digital Platform Collaboration as a means of digital promotion that has been carrying out into the era of the 4.0 industrial revolution where it is hoped that in the future JIC can create big data or mapping investment potential with real-time data about investment in DKI Jakarta.