Apartment & Podium Retail

The Pulogadung Industrial Estate (JIEP) in East Jakarta is one of the largest industrial zones in the city, showing signs of continued economic and commercial growth. Alongside this trend, the demand for strategically located vertical housing in the surrounding area continues to rise. However, the area still lacks modern retail facilities that not only meet daily needs but also align with today’s urban lifestyle trends.

Given these conditions, the primary target market for this project includes industrial estate workers, the local community as end-users, and property investors seeking opportunities in a rapidly developing area. The project site directly faces the northern secondary gate of JIEP and holds additional value potential with the possible development of future MRT access nearby.

Market Opportunity :

• The continued growth of the industrial sector in the Pulogadung area is driving an increase in the number of industrial workers.
• The demand for vertical housing in the surrounding industrial zone continues to increase, particularly for well-located developments.

Target Market :
Apartment

• Origin: Jakarta 70% Outside Jakarta 30%
• Local End-Users: Residents living in the surrounding areas of the development.
• Industrial Workers: Employees working within the nearby industrial estate.