C’One Mixed-Use Commercial

The proposed redevelopment of C’One Cempaka Putih aims to transform an underperforming hotel into a vibrant mixed-use commercial hub. Strategically located in Central Jakarta, the project leverages its proximity to Holland Village to attract young professionals and local residents. The new concept blends coworking spaces, food & beverage outlets, retail, and entertainment areas, targeting middle-class consumers seeking affordable and modern experiences.

Market Opportunity:
- The retail sector has demonstrated strong recovery momentum, recording 6.4% year-on-year growth. Retail space utilization has also improved, with occupancy rates reaching 77.1% in Q1 2025.
- The F&B industry recorded 4.9% growth in 2022, valued at IDR 813.062 Bio. Industry projections indicate continued acceleration, with growth rates expected to range between 5% and 7% during the 2023–2024 period.

Target Market:
Domestic (Majority) :  Age 15 - 35 years old
Shopping & Entertainment:
Casual Hang-Out: 45% prefer cafes with an outdoor concept
Business Meeting: 30% of young professionals prioritize private meeting rooms
Community Agenda/Event: 25% are interested in visiting the location for workshops and open mic events.