Retail Garden & 4-Star Hotel

The Jakarta Industrial Estate Pulogadung (JIEP) is recognized as a strategic industrial zone with strong potential for mixed-use development. Despite its advantages, the area currently lacks a lifestyle-oriented retail center comparable to those found in South and North Jakarta. This presents a notable market opportunity, particularly considering the growth trends in Jakarta’s retail sector. This project is designed to meet the needs of industrial workers, MICE guests, and the surrounding community. The site benefits from a strategic location with public transport access and existing green spaces.

With its integrated concept, the development is expected to attract not only the local workforce and residents, but also travelers and MICE participants seeking modern accommodations and facilities. Positioned as a new commercial landmark, the project will strengthen Pulogadung’s position as an emerging business and lifestyle destination in East Jakarta.

Market Opportunity :

• The growth of the industrial sector requires accommodation facilities such as hotels and MICE to support business activities in the JIEP area.
• The average retail occupancy rate in the surrounding area is 87%. F&B sector remains active and continues to grow in the market.

Target Market :

• Retail : Households around JIEP & Pulogadung area. Industrial Workers with an expenditure of IDR 250,000/person/visit.
• Hotel : 30% of the total workforce is assumed to be captive market for hotel guests. Government/Private Companies/Industries in the JIEP area.