Samesta Lumino

Project Profile

The revitalization of Rusun Kebon Kacang presents a prime opportunity for vertical housing development in Central Jakarta, just 500 meters from the Thamrin corridor and surrounded by business districts, retail centres, public transportation hubs, and urban amenities. The project transforms an existing 1.65-hectare site with 600 low-rise residential units into a modern vertical residential development with 2,731 units across three towers, including replacement apartments and affordable ownership apartments (Anami).

 

Market Opportunity

A strategic location in Central Jakarta near the Thamrin corridor, together with excellent connectivity via the MRT, LRT, KRL, and Transjakarta networks, positions the project to capture long-term residential demand. Easy access to major business districts, shopping centers, tourism destinations, and an established residential area further enhances its market potential.

 

Target Market
Replacement Flats & Anami
Origin Jakarta 75% / Bodetabek 25%
Motivation End-user 65% / Investment 35%
Occupation Professional / Executive / ASN 65% / Entrepreneur - Self-Employed 25% / Other 10%

 

Product Development
Replacement Flats & Anami
Segment Middle Residential (MBM)
Unit Type Configuration 1BR (53%), 2BR (24%)
Number of Units 2,731 Units (600 Replacement Flats; 2,131 Anami)
Selling Price IDR 31.6 Million / m²

 

Project Structure
Partnership Scheme Joint Venture
Investment Sharing Owner 35% / Investor 65%

 


Investment Cost
IDR 2.30 Trillion
Expected Started Date

2027

Financial Analysis

NPV : IDR 568.6 Billion
IRR : 32.32%
WACC : 10%
Payback Period : 7 Years
Cooperation Years : 9 Years

Land Area

Development Area: ±16,500 m²
Total NLA: 151,133 m²
Total GFA: 159,270 m²

Location

Jalan Kebon Kacang IX, Central Jakarta, Indonesia

Coordinates: 6°11'18.2"S, 106°49'18.8"E

Contact

Name : Rahman Nur Wahyu
Title : Head of The Business Feasibility Department
Email : rahmanwahyu@gmail.com