E-Sport Hotel Academy

This project represents a transformation of the Jakarta Experience Board, JXB (PT Jakarta Tourisindo), hotel assets that have yet to reach their full potential in the hospitality sector. JXB recognize emerging opportunities in the growing gaming industry and the rising popularity of e-sports in Indonesia, particularly in Jakarta.

In line with its strategic vision to develop Jakarta’s E-Sport ecosystem, JXB is committed to supporting the infrastructure needed by emerging communities and professional teams. To meet this demand, the asset is planned to be converted into an E-Sports Hotel and Academy through a concession-based partnership with potential private sector partners.

Market Opportunity :
- The e-sports audience grew by 17% annually from 2017 to 2022. In 2023, revenue from mobile, PC, and games in SEA countries reached approximately USD 2.8 Bio.
- Indonesia’s gaming market expanded by 9.9% from 2022 to 2023. In 2023, there were 45 Mio active gamers in Indonesia, and this figure is projected to grow to 53 Mio by 2025

Target Market :
Demographic :
Age 25 - 40: 55% of total 5,2 Mil active gamers (Jakarta)
Age 15 - 24: 35% of total 5,2 Mil active gamers (Jakarta)
Activities :
Competition: 60% are interested in joining monthly tournaments with prize ranges from IDR 50 to 200 million
Social entertainment: 45% prioritize live music, streaming booths, and aesthetically pleasing hangout areas
Education: 30% are interested in attending an e-sports academy with fees around IDR 5–15 million per month