Pasar Seni

Pasar Seni Ancol is a revitalized cultural hub within the heart of Taman Impian Jaya Ancol. Originally established in 1977, it now re-emerges as a modern hybrid destination for art, lifestyle, and experience-based tourism. The concept blends digital art museums, co-working studios, artisan retail, and outdoor exhibitions—designed to serve local creatives, global tourists, and digital art collectors alike.

This project offers strong investment potential through flexible leasing, event monetization, and digital art commerce. With over 11 million annual visitors, legal land clarity, and alignment with Jakarta’s creative economy vision, Pasar Seni Ancol is uniquely positioned to deliver sustainable returns and cultural impact.

Market Opportunity :
- There is growing demand in the creative economy and digital art sector, the project holds strong potential for market growth and long-term investment returns.
- There is a growing demand for urban leisure destinations that combine entertainment, learning, and green spaces.
- The rise of thematic and experiential destinations reflects a shift in consumer behavior. Visitors now seek meaningful, interactive experiences over traditional consumption.

Target Market :
- Domestic 85-90% (Greater Jakarta, Java)
- International 10-15% (art collectors, cultural tourists)
- Tourists, creative communities, art students, artists, collectors, and creative entrepreneurs
- IDR 75.000–IDR 150.000/visit
- Repeat Visitors: 60–70% | First-time Visitors: 30–40%