The redevelopment of C'One Pulomas aims to transform the property into an e-sports-themed hospitality destination in East Jakarta, responding to the continued growth of the gaming industry. The project integrates accommodation, F&B, and event spaces designed to serve the growing e-sports community.
| Demand | The e-sports industry, estimated to grow by around 12% annually, presents significant opportunities for the development of supporting facilities such as e-sports hotels, gaming hubs, and tournament venues designed to attract gaming enthusiasts, professional teams, and event organizers. |
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| Profile Market | Students and young professionals, including gamers and casual players, seeking affordable accommodation with high-speed, low-latency internet, shared room options, “stay & play” packages, and community gaming experiences. |
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| Segment | 3-Star Hotel |
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| Type | Business |
| Number of Rooms | 120 |
| Rental Rate | Room Rate: IDR 440,000 per night Hall Rental: IDR 60,000,000 per event |
| Partnership Scheme | BOT (Build-Operate-Transfer) – Land Lease |
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| Investment Sharing | None |
2026
NPV : IDR 68.6 Billion
IRR : 18.87%
WACC : 9%
Payback Period : 7 Years
Partnership Period: >10 years
Development Area: 8,220 m2
Total NLA: 5,320 m2
Total GFA: 8,473 m2
Pulomas, East Jakarta, Indonesia
6.182484° S, 106.876505° E
Name : Yogi Hansen Sirait
Title : SM Strategic Planning & Development
Email : yogi@jxboard.co.id