The Urban Oasis

Project Profile

The Pulomas area offers strong potential as an integrated mixed-use destination in Jakarta's eastern corridor, supported by LRT connectivity and growing demand for well-connected urban developments. The project is strategically positioned to capture demand for residential units, commercial space, curated retail and F&B, boutique offices, and sports facilities. Designed around connectivity and an open-lifestyle concept, the development integrates residential components with green open spaces, pedestrian-friendly streetscapes, and semi-outdoor retail and dining areas, creating a vibrant, accessible, and sustainable urban environment.

Market Opportunity
Market Potential The residential market continues to demonstrate healthy absorption, with sales rates ranging from 56% to 80% in the upper segment and 74% to 94% in the upper-middle segment.
Target Market
Co-living & Serviced Apartment Middle-income professionals, young families, and urban residents seeking a well-connected, modern lifestyle
Integrated Sport-Hub Families, local residents, and community groups seeking active, inclusive, and engaging public spaces
Product Development
Co-living & Serviced Apartment
Number of Units 728
Unit Type Studio: 20-24 m²
1 BR: 36-40 m²
2 BR: 40-50 m²
Selling Price IDR 32 Million per m²
Integrated Sport-Hub (Sporthub – SOHO)
NLA 9,072 m²
Selling Price IDR 350,000 / m²
Pavilion
NLA 8,262 m²
Selling Price IDR 350,000 / m²
Project Structure
Partnership Scheme B2B Lease Arrangement
Investment Sharing To Be Determined

 


Investment Cost
IDR 824.10 Billion
Expected Started Date

2026

Financial Analysis

NPV : IDR 159.6 Billion
IRR : 16.72%
WACC : 9.48%
Payback Period : 7.25 Years
Cooperation Years : 28 Years

Land Area

Development Area: 21,754 m²
Total NLA: 42,329 m²
Total GFA: 56,928 m²

Location

Jalan Ahmad Yani No. 2, East Jakarta, Indonesia

Coordinates: 6.171891° S, 106.878654° E

Contact

Name : Budi Irawan
Title : Group Head of Project Development
Email : budi.irawan@pulasmasjaya.co.id