Dharmawangsa Serviced Apartment & Hotel

Project Profile

PAM JAYA owns a prime 6,585 m² land asset in the prestigious Dharmawangsa area of South Jakarta, approximately 3 km from Jakarta's Central Business District (CBD) and just 200 meters from Blok A MRT Station. Benefiting from excellent accessibility and a strategic location, the site presents outstanding development potential. The proposed mixed-use development comprises serviced apartments, a hotel, commercial spaces, and integrated green open spaces.

 

Market Opportunity

The market continues to demonstrate strong demand, supported by sales absorption rates of 56%–80% in the upper segment and 74%–94% in the upper-middle segment.

 

Target Market
Serviced Apartment Origin: foreigner 75% / local 25%
Job: Professionals 50% / Entrepreneurs 50%
Hotel Origin: foreigner 75% / local 25%
Job: Professionals 50% / Entrepreneurs 50%

 

Product Development
Serviced Apartment
Segment Upper-Mid Market
Number of Units 192
Rental Rate IDR 262,295 per m²/month
Hotel
Segment 4-Star
Number of Rooms 224
Room Rate IDR 1,319,828 per night

 

Project Structure
Partnership Scheme Build, Operate, and Share (BOS) or Profit-Sharing Partnership.
Investment Sharing Landowner Contribution: Land provision and land-use rights during the concession period.
Investor Contribution: Capital investment, project development, construction, operation, maintenance, and business management expertise.

 


Investment Cost
IDR 678.10 Billion
Expected Started Date

Open for Discussion

Financial Analysis

NPV : IDR 164.2 Billion
IRR : 11.9%
WACC : 9%
Payback Period : 8 years
Partnership Period: 20 years

Land Area

Development Area: 6,585 m2
Total NLA: 24,972 m2(51.7%)
Total GFA: 48,295 m2

Location

Dharmawangsa Raya street No.4-5, South Jakarta, Indonesia

6.255351° S, 106.798676° E

Contact

Name : Ahda H. Megawati
Title : Senior Manager Strategical Planning & Business Portfolio
Email : strategy.business@pamjaya.co.id