Sunter Promenade

Project Profile

Located within a residential and industrial area, the Sunter Sports Centre benefits from its proximity to South Sunter Lake, a popular recreational destination in North Jakarta. The proposed development embraces green and blue development principles to create a healthier environment, strengthen public spaces, and enhance the quality of life for the surrounding community.

 

Market Opportunity

Rising participation in sports and wellness activities, together with increasing domestic travel and business events, creates strong market potential for an integrated sports, recreation, and lifestyle destination.

 

Product Development
Sports Hub
Target Segment Middle to Upper-Middle Active Lifestyle Market
Sports Activities Approximately 17 Types
Hotel
Segment Budget Hotel
Total Rooms 70
Unit Type & Area Standard (18–22 m²)
Rental Rate IDR 540,000 / night
FnB & Retail
Segment Middle to Upper-Middle Market
Area 1,368.5 m2
Rental Rate IDR 300,000 per m2/month
MICE
Segment Middle to Upper-Middle Market
Area 1.402 m2
Rental Rate IDR 37,810 per m²/month
Apartment
Segment Mid-Market
Number of Units 45
Unit Type & Area Studio (32 m2), 2 Bedroom (45–58 m2)
Rental Rate 1BR: IDR 35 Million per Unit/Year
2BR: IDR 50–64 Million per Unit/Year

 

Project Structure
Partnership Scheme Asset Utilization Cooperation (KSP)
Investment Sharing

Fix Contribution: tbc
Profit Sharing: tbc


Investment Cost
IDR 387.10 Billion
Expected Started Date

2027

Financial Analysis

NPV : IDR 90.8 Billion
IRR : 12.18%
WACC : 10.07%
Payback Period : 10 years
Partnership Period: 30 years

Land Area

Development Area : ± 21 Ha (South Sunter Lake), ± 58,634 m2 (Sunter Sports Center)
Total NLA : 73,326 m2
Total GFA : 57,765 m2

Location

Jl. Danau Sunter Selatan, no. 14, RT.11/RW.11, North Jakarta, Indonesia

6.147° S, 106.875° E

Contact

Name : Dhini Rizky P.
Title : Staff of Business Development, Communication, and Partnership
Email : pukkjamc@gmail.com