JIC Talks was held in 2 sessions on October 27, 2020, and November 2, 2020, by zoom meeting, discussed Investment Research Insight to explore ways of preparing effective investment promotion research by inviting speakers from academic and practitioner, namely Mrs. Ira Fachira, Ph.D., Head of Bachelor of Management Program & Assistant Professor in ITB School of Business & Management and Mr. Rhesa Yogaswara, Chairman of the Institute for Development of Potential Rulers (LP3-HIPMI JAYA).
In the first session on October 27, 2020, Mrs. Ira Fachria talked about an introduction to marketing research and research design & data sampling processes. While Mr. Rhesa Yogaswara explained more details about the type of sampling method divided into 2 methods, namely, probability sampling and non-probability sampling.
In the second session on November 2, 2020, Mr. Rhesa Yogaswara provided an explanation of marketing plans & strategies and the importance of digitalization trends, big data, and digital platforms for the consumer in a disruptive world. And Mrs. Ira Fachria mentioned 7 important steps of data processing and quantitative analysis, namely familiarization with the data, construction of an initial set of categories, refining and grouping together of categories, constant comparison, new data collection, theory construction, and description of the findings.
This time the JIC Talks were attended by related SKPD, BUMN, BUMD, and private sector. Although the number of participants was less than the JIC Talks Series 1, the discussion time was very lively and full of energy because our speakers were not only experts in theory but also real-life practice.